Setupad Review: The Best CPM Ad Network
Setupad is a leading monetization platform designed to boost ad revenue for publishers through advanced technology, superior support, and access to top SSPs Also on our website we talked about other Ad Network .

Setupad Overview
Setupad specializes in monetizing websites using its innovative, in-house header bidding solutions and various optimization tools. As a Google Certified Publishing Partner (GCPP), Setupad ensures compliance with industry standards while maximizing revenue potential.
Setupad is also a member of Prebid and the Trustworthy Accountability Group (TAG), underscoring its commitment to transparency and ad quality. Additional tools, such as its Consent Management Platform (CMP), Setupad WP Ads plugin, and Yield Calculator, empower publishers to streamline ad management and enhance user experience.
Key Features
- Quick Setup: Effortless integration and deployment.
- High CPMs: Maximize earnings through optimized ad strategies.
- Dedicated Account Manager: Personalized support for publishers.
- Low Payment Threshold: Payments start at ~€100.
- Brand Safety: Tools to ensure secure and high-quality ad delivery.
- Google Partnership: Certified by Google for enhanced monetization.
Setupad Products
1. Prebid Self-Serve
A self-managed platform offering header bidding implementation and optimization without heavy IT involvement.
2. Prebid Solution
An advanced hybrid header bidding tool for publishers managing direct campaigns, combining browser-side and server-side demand.
3. Header Bidding Wrapper
A full-service solution connecting your ad space with premium demand partners, boosting revenue with minimal effort.
4. Prebid AdSense
Integrates Google AdSense demand with Setupad 30+ premium SSPs for optimal revenue generation.
5. Consent Management Platform (CMP)
Approved by Google and IAB, this tool collects and manages visitor consent to ensure privacy compliance.
6. WP Ads Plugin
A WordPress plugin for easy ad placement, targeting, and management across your website.
7. Yield Calculator
Predict ad revenue by analyzing website metrics and optimizing monetization strategies.
Features and Capabilities
- Prebid.js Auto-Template: Simplified demand management with cloud-stored templates for better efficiency.
- Ad Server: Faster responses with server-to-server (S2S) connections for enhanced ad delivery.
- Hybrid Header Bidding: Combines Prebid, Google Open Bidding, and Amazon TAM for superior results.
- Viewable Bid Optimization: Refreshes only visible ads, adhering to Google policies while increasing eCPM.
- Real-Time Reporting: Monitor and control ads with the Chrome Extension.
- Comprehensive Dashboard: Unified data from multiple demand sources for actionable insights.
Payment Information
Setupad operates on a net-60 payment schedule, with a €100 minimum threshold. Payments can be made through:
- Bank Transfer
- PayPal
- Payoneer
- Wise
- Revolut
- Paysera
CPM Rates
Setupad guarantees a minimum 30% CPM uplift through its advanced programmatic technology, making it an excellent choice for publishers.
- Tier 1 Traffic: $5–$10 CPM (e.g., niche sites).
- General and News Websites: $3–$5 CPM (US and Canadian traffic).
- Global Traffic: $0.50–$1.10 CPM.
- Sign up for a Setupad account or drop an email to contact@setupad.com with your requirements.
- Once the support team has reviewed and approved the application, they’ll send the log-in details via email.
- Log in and download the ads.txt file. The ads.txt file can be accessed by selecting the Ads.txt tab from the side menu and clicking on the Download Ads.Txt button that appears.

- Once downloaded, publishers need to copy and paste the ads.txt file into their website’s root folder.
- Publishers then need to fill out the Google Publisher Form shared by the Setupad team and send it back.
- The team will then reach out to publishers to discuss the size and placement of ads on their site.
- Finally, the Setupad team shares the ad placement code via email that the publisher needs to implement either through their ad server or directly on their site.
There is a high degree of customization involved in the entire process, as Setupad offers a solution tailor-made to each specific client’s needs. This means users can expect a decent amount of email communication with the Setupad team as they assess user requirements and propose a solution.
Publishers who are used to the plug-and-play, one-size-fits-all type solutions offered by the likes of AdSense may find this process a little exhausting. However, given that header bidding is a more complex — and considerably more advanced — technology, we believe that this level of personal attention to each user’s needs is justified.
Publisher Eligibility
Setupad requires a minimum of 100k monthly visitors for sign-up. Publishers can expect at least a 30% revenue increase, with some seeing gains of over 300%.
Revenue Share
Setupad typically operates on an 80/20 revenue share model, where publishers retain 80% of ad revenue. Adjustments may be made based on traffic volume and inventory quality.
Ad Formats
- In-View Ads: Refresh only visible ads to enhance user engagement and revenue.
- Sticky and Anchor Ads: Fixed ads positioned strategically for maximum viewability.
- Lazy Loaded Ads: Ads load just in time for optimal viewability and user experience.
- In-Stream Video Ads: Integrate seamlessly before, during, or after video content.
- Rewarded Ads: Engage users with incentives like exclusive content or bonuses.
- Interstitial Ads: Capture attention with full-screen or floating ad formats.
- Static Banners: High-performing banners that maintain user experience.
Geographic Reach
Setupad focuses on high-value markets such as North America and Europe, making it ideal for publishers targeting global audiences.
Monetized Site Types
Setupad works well with:
- Forums
- Calculators and tools
- Blogs
- News websites
- Content-driven sites with US traffic
With its cutting-edge tools, expert support, and transparent practices, Setupad is an ideal choice for publishers seeking to maximize revenue while delivering a premium user experience.
Utilizing Setupad can significantly enhance your online monetization strategy.
By leveraging , publishers can unlock new revenue streams and improve ad performance significantly.